I have just uploaded my last research paper before I begin my dissertation. The title of the paper was Designing Communications that Effect Change. I look at how the brain construct our reality, how meaning is constructed, how the brain processes information, and elements of communication that bring behavioral change. I discovered that reason is emotionally constructed (we are emotional beings who think, not the other way around), and thus not nearly effective as stories that touch the heart. We learn predominantly through images, and as a result are all innate semioticians, as the brain processes through neural imagery.

Continue Reading