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Incredibly thoughtfull piece David. The metaphor of the breach notification landing like a stone in a quiet lake really captures how these incidents ripple through organizations. Your point about trust being a property of the product rather than a promise around it is exactly what Fortinet and others are trying to operationalize with their AI-driven threat detection. What resonates most is the shift from security as departement to security as enterprise habit. The example of the mid-market SaaS firm slowing down to implement SSDF practices in pipelines is a perfect case study, that cultural adjustment from we slowed down to we got serious is the real transformation. The playbook section is gold, especially treating AI as a supply chain rather than just a feature. That Fortinet reference on AI-driven ransomware and how attackers are acellerating social engineering is spot on.

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